![]() ![]() ![]() Alvin and the Chipmunks were also early pitchers for Alpha-Bits, as Post's then-parent General Foods was the sponsor of The Alvin Show for its sole season beginning in 1961.īeginning in 1964, the mascot for Alpha-Bits was a postman, possibly a pun on " Post Man" named "Loveable Truly", who was originally voiced by insult comic Jack E. One of the first advertisers of the cereal was the Ruff and Reddy cartoon show in 1957. In some regions, such as the southeast, Marshmallow Alpha-Bits were removed from shelves by 2000. In August 2005, Post Cereals introduced sugar-free Alpha-Bits cereal. Peterson, the latter of whom was a chef at a local restaurant in upstate New York. Marshmallow Alpha-Bits were invented by a small-time entrepreneur named Andrew R. Beginning in 2004, Marshmallow Alpha-Bits began disappearing from various markets, before finally being discontinued altogether in 2011. Over time, the marshmallows underwent changes such as super-swirls and splits in their colors. This variation of the original Alpha-Bits cereal contained marshmallow vowels: pink A's, yellow E's, purple I's, orange O's, green U's, and, later, blue Y's. "Marshmallow Alpha-Bits", introduced in 1990, contained frosted alphabet-shaped corn cereal bits and marshmallows. ![]() The cereal was substantially reformulated in 2017, with the "new and improved" Alpha-Bits having larger shapes than its predecessor. The old recipe was reintroduced later in 2008. However, Alpha-Bits reappeared for sale in January 2008 with a new formulation, touting "0% Sugar!" as a "Limited Edition" cereal. The cereal was introduced in 1957 and was taken off the market in 2006. Post Cereals also started producing "Marshmallow Alpha-Bits" in 1990.Īlpha-Bits cereal was invented by Thomas M.
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